A native Italian, Domenico bid farewell to the Coliseum twenty-five years ago and headed for the Big Apple, where he developed his advertising career at Ogilvy & Mather, kirshenbaum bond & partners, Euro RSCG, Lowe Worldwide all in New York where he worked on esteemed brands such as Jaguar, Ford Motor Company, Motorola and Kodak, LVMH, Hennessy, BMW, Volvo, NetJets, Moët & Chandon, Sharp, Citibank and many others . Today, Domenico has created one of the most innovative offerings in the industry with his now 10 year-old People Ideas & Culture in New York and Milano and CY&N by PI&C (the film content production arm), a modern, progressive company using creativity to redefine how solutions are brought to clients in the 21st century. Domenico is a film director and photographer who started directing half way through his long advertising career and has created TV commercials for brands like Wyndham Hotels, Zonin, Castello del Poggio, match.com, Pasta Garofalo, Fazland.com amongst others. He has also directed multiple branded content series for clients like Smemoranda, FIR Italia, Conrad Hotels, Waldorf Astoria Worldwide, New Holland and Zillow. He is now in production with new short films sponsored by multiple brands. Over the past few months, Domenico has finally decided to accept the big jump into feature film directing. He has just been signed to direct his first feature film “7 Days” in Melbourne and Sydney, scheduled to be filmed in early 2019. He has been considered for years a future thinker of this business and has been a speaker at several conferences, lectured at universities including Yale Graduate School of Business, NYU Stern and Columbia University and as a TEDx speaker. He lives in Dumbo and Milano way too close to both PI&C’s offices.